Brand, retention, and the reasons people stay
Why people leave
Most churn isn't a mystery once you actually look at it — it's a slow accumulation of small friction and broken trust. I like finding where that starts.
What a brand actually promises
The gap between a brand's stated values and what a customer experiences day to day is where retention quietly wins or loses.
How habits form around a product
Especially in wellness and consumer categories, where the product is competing with a person's own inconsistency, not just other brands.
Where CX and brand strategy actually meet
Most teams treat them as separate functions. The interesting work happens at the seam.
Chakr
If you want to talk about actually working together — retention strategy, brand work, CX audits — that lives at Chakr, my independent consulting practice.
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